BRIEF: Power Play Series by WM – A Conversation on Business, Branding, and Leadership

There is something so powerful about being in community with people who are willing to bring their gifts to the table and collaborate with you.

I recently had a wonderful brief with my good friend and business friend, Dara, who has been supporting TDJ’s website for the past couple of years. Dara is also the CEO of Women Made for More—a beautiful community of Kingdom leaders who are passionate, in their mastery, and truly ready to grow, excel, and build with each other.

In this conversation, I had the opportunity to share:

• How TDJ got started

• The heart behind our Foundation First service

• What burnout can look like when a woman is managing operations

• How Dara has helped me make the most of our website in this current season

• Why I’ve been feeling like our brand no longer reflects the depth of our work

I also got to sing Dara’s praises and talk about how much she’s supported me behind the scenes.

Lately, I’ve been in a season where I feel like I’ve outgrown our brand visuals and positioning. The way we look doesn’t fully reflect the work we do on the back end. If you’ve ever felt like that, just know—you’re not alone.

It was so special to have this conversation, and I hope it resonates with you too. The replay is about 30 minutes and definitely worth a watch.

Feel free to drop a comment on this post if anything speaks to you.

And thank you, Dara, for seeing me and sharing your platform.

If you’re looking for community, I highly recommend Women Made for More.And if you need support with brand strategy or web development, check out Dara and her team. They’re amazing.